Dl1961....part of me wants to just type DL1961 over and over again and have that be the entire content of this post. If you've tried them on you understand what I mean.
Ladies — and gents, as they have them for you, too, but we haven’t yet delved into mens jeans. Should we? — if you've yet to try on these jeans do yourself a favor and just do it. Go ahead, you can come back to this post after you go try some on.
Okay, you’re back. Now do you see what I mean? Once you took my word for it, or the countless other addicts of the brand’s word for it, you too understand what a lift and gift these jeans offer.
“Lift and a Gift” is a saying I learned not too long ago by a lovely lady who maybe had too much wine or was maybe like me and kinda said whatever, whenever. As I was trying to pay attention at an event, she was having fun showing off her new ahhem .... assets. What did she call her birthday/newly single/why-not-I'm-50-and-I-can? A Lift and a Gift. And while the lift and gift I'm referring to is not on the chest like hers, the same principle applies for about, oh I don't know, a couple thousand less dollars and the lack of knockout drugs and recovery time. Like an amazing bra, the jeans are worth every penny, every frustrating moment you had until you met the pair(s) that give you that epic lift and gift.
DL1961 jeans are not like other brands. They don't sag in the tush. They don't require you buy them two sizes smaller cause they’s gonna stretch out like mad after one wear, and they don't break down like other skinny jeans. What they do have is a stretch that moves four ways. Thus, what creates the epic lift and gift. The jeans move with you and your body and prevent that dreaded back side sagging. (Ugh, nothing is worse!) But they have enough non-stretchy components that they won't wear out as quick as others if you by chance are the lady whose thighs aren't separated by 4 inches of air (ie, you're a normal person whose thighs touch!).
And the No. 1 reason why I picked to carry them in my store? They make most of their styles in size 24-34. Yup, they are a designer jean that doesn't end at a size 30 or 32 like so many others. So coming from someone who in the last four years has worn anywhere from a 28 to 32 that makes me happy. Because being told "We don't carry big girl sizes" made me mad enough to start carrying clothes in my store, and the rest is history.
Want to win a pair of DL1961 jeans that are gonna be your "Lift and Gift" aka favorite jean? Comment on why you should win (comment button is up top!) and follow us on Instagram @jacksonbootlegger and @montanabootlegger! Winner will be announced on 2/4/15.